Can Toyota's 3rd EV with BYD inside Reverse the Tide?

Can Toyota's bZ3C, its third EV co-developed with BYD, reverse its declining sales in China? The new crossover-style model aims to build on the success of the bZ3, with LiDAR tech and a BYD-powered motor.

globalchinaev

| Sep 15

Toyota

Toyota bZ3C (Source: FAW-Toyota)

FAW-Toyota has unveiled its latest electric vehicle, the bZ3C, in the Ministry of Industry and Information Technology’s (MIIT) 387th catalog, revealing the vehicles' core specifications.

This model builds upon the success of Toyota's first battery electric sedan, the bZ3, which was jointly developed and produced by Toyota, FAW-Toyota and BYD through BYD Toyota EV Technology (BTET).

Toyota operates in China through its two joint ventures, FAW-Toyota and GAC-Toyota, with two pure electric vehicles to date on sale, the bZ3 with FAW and Bozhi 4X with GAC.

The Bozhi 4X is an upgraded version of the bZ4X sold globally, tailored specifically for the Chinese market, as a response to recalls and slow sales in China.

The bZ3C aims to ride the success of its sedan sibling, the bZ3, and to expand the bZ lineup with a more versatile crossover-style model similar in size to the Tesla Model Y.

Adding the "C" to its name likely refers to "crossover" or "coupe", making it a sportier and more adaptable alternative to the bZ3.

Toyota is Forced to Take BEV Transition Seriously

FAW_GAC Toyota China Monthly and L12M Retail Sales (in '000s)

Toyota's total sales in China have been declining gradually since its peak in October 2022 with last-twelve months retail sales of over 1.8 million units.

More importantly, that decline has accelerated in 2024, falling off from Jan-2024 L12M sales of 1.74 million units to 1.56 million in Aug-2024.

Toyota's sales are nearly evenly distributed between its two joint-ventures with FAW and GAC. FAW-Toyota accounts for approximately 53% of August 2024 retail sales.

Toyota China Monthly Retail Sales 2023 & 2024 (in '000s)

Toyota's flailling China sales are evident: Toyota's best single month in China and the only one with sales numbers exceeding 2023's was in January with 141,689 vehicles sold.

In August 2024, Toyota sold 134,961 cars, 71,933 of which were from FAW-Toyota.

Toyota China Cumulative Retail Sales 2023 vs 2024 (in '000s)

On a cumulative basis, Toyota has sold 945,963 vehicles in China as of August 2024, nearly 150,000 less than in 2023.

While the company sold over 1.7 million units in 2023, Toyota may be on track to fall below the 1.5m retail sales mark in 2024.

Part of that trajectory is squarely driven by the automotive industry's continuous transition to new energy vehicles.

Toyota BEV Monthly Retail Sales in China (Bozhi 4X & bZ3)

While Toyota has some competitive plug-in hybrids like the RAV4, launching new BEV models is becoming an increasingly important strategy, unlike in other markets outside of China. Hence, the importance of the upcoming coupe-style bZ3C.

At the moment, FAW-Toyota's bZ3 sedan has sold fairly well in China, with over 5,000 units sold on average since March 2024. FAW and GAC Toyota have sold nearly 40,000 BEV vehicles in 2024.

Crossover-style bZ3

Toyota bZ3C (Source: MIIT)

The bZ3C adopts a refreshed design that sets it apart from its sedan counterpart. At the front, the new full-width LED light strip connects to C-shaped headlamps, delivering a more striking look.

Below, a recessed grille enhances the car’s layered design and gives the front end a sharper, more athletic appearance.

Along the side, while the body lines of the bZ3 remain, the roofline now transitions into a smoother, more flowing shape.

At the rear, the lighting theme continues with a full-width taillight, giving the vehicle a unified aesthetic.

Toyota bZ3C (Source: MIIT)

The tail end is sculpted, and the raised ducktail spoiler complements the roof-mounted spoiler, adding a sense of balance to the design.

These subtle changes bring the bZ3C closer to a crossover in appearance without losing its original identity.

Nearly Matching Model Y RWD Motor Power

The bZ3C’s dimensions offer a slight but noticeable increase in size compared to its sedan predecessor. It measures 4780 mm in length, 1866 mm in width, and 1510 mm in height, with a wheelbase of 2880 mm.

This provides ample space while keeping the car’s proportions in check. The top speed is rated at 160 km/h, while the curb weight ranges from 2010 to 2020 kg, depending on the specific configuration.

The total gross weight reaches 2425 kg, making it a well-balanced vehicle for daily use.

Powering the bZ3C is a 200 kW single motor (model TZ200XS004) supplied by BYD, which nearly matches Tesla Model Y's 220 kW RWD motor power output.

While this power level is uncommon in BYD’s own lineup, it has been integrated into the fifth-generation motors found in BYD’s DM hybrid system.

The bZ3C uses a lithium iron phosphate (LFP) battery, known for its durability and safety, ensuring the vehicle remains efficient and reliable.

Advanced Technology and LiDAR Integration

One of the most notable additions is the optional LiDAR sensor, which was not available on the standard bZ3.

This advanced sensor hints at potential semi-autonomous driving features or other high-tech driver-assistance systems.

The integration of such technology is becoming increasingly essential as Chinese consumers increasingly expect enhanced safety and convenience.