At the 2025 Guangzhou Auto Show on November 21, SAIC Audi unveiled the AUDI E SUV concept, marking the second model for AUDI, a new China-exclusive EV brand distinct from Audi’s traditional four-ring emblem.

The AUDI brand, styled in all capital letters and launched in November 2024, uses a new logo replacing Audi’s iconic four rings and focuses solely on premium electric vehicles for the Chinese market. The E SUV Concept previews the forthcoming AUDI E8 SUV, planned for production and market launch in 2026.

Source: AUDI

The full-size electric SUV measures 5,057 mm (199.1 inches) long with a 3,060 mm (120.5 inches) wheelbase, nearly matching the footprint of the combustion-engine Audi Q7. It features design elements carried over from the AUDI E5 Sportback, including wraparound front and rear lighting, flush door handles, camera-based mirrors, and fin-shaped C-pillars. The front prominently displays the AUDI wordmark instead of the four-ring logo.

The AUDI E SUV rides on the Advanced Digitized Platform (ADP), jointly developed by SAIC and Audi. Its powertrain consists of dual electric motors producing a combined 500 kW (671 hp / 680 PS), driving all four wheels via quattro all-wheel drive. The vehicle accelerates from 0 to 100 km/h (0–62 mph) in approximately five seconds.

Source: AUDI

Energy storage is provided by a 109 kWh battery pack operating at 800 volts. Under the China Light-Duty Vehicle Test Cycle (CLTC), the SUV achieves a range exceeding 700 km (435 miles). It supports fast charging, replenishing roughly 320 km (199 miles) of range in 10 minutes at compatible DC chargers.

The concept incorporates AUDI’s 360 Driving Assist system, an advanced driver assistance suite tailored for Chinese road conditions and traffic patterns.

Source: AUDI

While interior details were not disclosed, the production model is expected to feature a large 27-inch 4K dashboard display and run on the AUDI OS software platform powered by the Qualcomm Snapdragon 8295 chip, similar to the E5 Sportback.

The AUDI E SUV complements the AUDI E5 Sportback, which launched in September 2025, and accelerates AUDI brand’s dual-brand strategy with SAIC. This new brand aims to capture growing demand for premium electric vehicles in China by blending Audi’s engineering heritage with locally focused innovation.

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