NIO Inc. announced a nationwide “Million Appreciation” campaign to celebrate the imminent 300,000th delivery milestone of its ES6 electric SUV.

The campaign, running from October 20 to October 31, 2025, features a three-tier reward program covering test drives, purchases, and user referrals.

Customers completing their first test drive of the new ES6 at NIO centers can unlock an “ES6 Exclusive Test Drive Gift Box” via the NIO App, containing randomized branded merchandise.

Buyers who place an order during the campaign period are automatically entered into a prize pool with a guaranteed reward, including vehicle protection packages, charging vouchers, and car wash coupons.

Existing NIO owners can also invite friends for their first ES6 test drive to receive an “Exclusive Invitation Gift Box.” Each invitation counts toward a shared prize pool totalling 300,000 user benefit vouchers, redeemable for NIO service credits and maintenance rewards.

Between January and September 2025, the ES6 achieved retail sales of 35,076 units, ranking third in China’s 300,000 CNY-class pure electric SUV segment.

Together with the EC6, total deliveries of NIO’s “6-series” SUVs have surpassed 370,000 units, accounting for roughly 49% of all high-end EV SUVs above 300,000 CNY in the Chinese market.

The 2025 ES6 measures 4,854 mm long, 1,995 mm wide, and 1,703 mm tall, with a 2,915 mm wheelbase.

The model features dual-motor all-wheel drive producing a combined 360 kW (490 hp) and 700 N·m of torque, enabling 0–100 km/h (0–62 mph) acceleration in 4.5 seconds.

Built on the company’s NT.2.5 platform, the 2025 ES6 integrates NIO’s in-house 5 nm Shenji NX9031 chip with the Aquila perception suite and NWM world-model architecture, providing end-to-end assisted driving from parking to destination.