Founder, Chairman, and CEO of NIO, William Li, stated that as part of the group’s objective to reach profitability in Q4, Onvo will target 25,000 monthly sales in Q4 of this year.

NIO Assistant Vice President and Head of Onvo Auto Products Yu Bin recently mentioned on social media Weibo that the Onvo L90 has commenced mass shipments to retail stores.

The vehicle is scheduled to arrive at showrooms nationwide and begin pre-sales on July 10.

Source: Onvo

During a live broadcast event, William Li confirmed that the starting price for the Onvo L90 will be under 300,000 CNY (approximately $41,800).

This aggressive pricing positions the Onvo L90 within China's highly competitive new energy vehicle (NEV) SUV segment, particularly where Extended-Range Electric Vehicle (EREV) models currently dominate sales due to their far superior driving range in a segment where EV range is limited.

The Onvo L90 is positioned as a all-electric large SUV, available in both 6-seat and 7-seat configurations.

Its exterior incorporates the established Onvo family front-face design, featuring an enclosed front fascia and split headlamp clusters.

A black decorative strip runs horizontally across the bumper, contributing to a distinct front-end appearance.

The taillights are equipped with intelligent interactive functions, and the vehicle includes a roof spoiler and a hidden rear wiper.

Source: Onvo

The interior of the Onvo L90 adopts an "all-cabin wrap-around" design concept. The center console is minimalist, featuring a large floating central control screen and wireless phone charging.

Rear passengers have access to an LCD screen and a ceiling-mounted entertainment screen.

The design extends to the third row, with details incorporating genuine wood material and premium accents.

Source: Onvo

The seating design includes wide-shoulder seats, and the second-row right-side seat offers a zero-gravity recline feature, allowing a one-button entry into a zero-gravity posture. This design aims to distribute pressure evenly across the cushion and backrest.

The vehicle's interior spacing design aims to provide consistent space for all occupants across its rows.

In terms of power, the Onvo L90 utilizes a 900V high-voltage architecture. All variants are equipped with an 85kWh battery pack as standard.

The rear-wheel-drive version has a CLTC energy consumption of 14.5kWh per 100km, while the all-wheel-drive version consumes 15.4kWh per 100km.

The corresponding CLTC range figures are 570km for the rear-wheel-drive model and 605km for the all-wheel-drive model.

The Onvo L90 enters a highly competitive full-size new energy SUV market in China, a segment predominantly led by EREV models favored for their extensive range.

According to industry retail sales data for May 2025, the segment is dominated by the AITO M8/M9, Li Auto L8/L9

The AITO M9, an EREV model priced from 469,800 to 569,800 CNY (approximately $65,490-$79,400 USD), led with 15,481 units sold, boasting a CLTC comprehensive range of up to 1,474 km.

Its sibling, the AITO M8, also an EREV priced between 359,800 to 449,800 CNY (approximately $50,200-$62,700), followed with 12,116 units.

The Li Auto L9, another EREV model priced from 409,800 to 439,800 CNY (approximately $57,100-$61,300), recorded 5,753 units and offers a CLTC comprehensive range of up to 1,412 km.

Other notable competitors include the Lynk & Co 900 (309,900-416,900 CNY) with 5,593 units, the Denza N9 (389,800-449,800 CNY) with 4,617 units, and the Deepal S09 (239,900-309,900 CNY) with 1,630 units.

The strong sales of EREV models in this segment highlight the consumer preference for a superior driving range, particularly for larger family vehicles.

In terms of dimensions, the Onvo L90 measures 5,145 mm long, 1,998 mm wide, and 1,766 mm tall, with a wheelbase of 3,110 mm.

When comparing this to key segment benchmarks, the AITO M9 has a length of 5,230 mm, a width of 1,999 mm, a height of 1,800 mm, and a wheelbase of 3,110 mm.

The Li Auto L9 measures 5,218 mm long, 1,998 mm wide, 1,800 mm tall, and has a 3,105 mm wheelbase.

This positions the Onvo L90 closely in size to its direct competitors, offering similar large SUV dimensions.

With its starting price of under 300,000 CNY, the Onvo L90 is positioned more affordably (by over 100,000 CNY) than the AITO M8/M9, Li Auto L9, Denza N9, and Lynk & Co 900 and more premium than the Deepal S09.