On February 14, Xiaomi announced the new color "Space Silver" for the SU7 Ultra with the caption: "Powerful and elegant, this is the 'new luxury car' Xiaomi SU7 Ultra. The stunning silver color is worth admiring every inch."

Following this, Xiaomi founder, chairman and CEO Lei Jun also promoted the new "Space Silver" color. Compared to the previous yellow color, this new shade is more understated, featuring a subtle silver finish.

The Xiaomi SU7 Ultra has been in display since February 5 in 42 cities and 112 stores nationwide.

Pre-orders are already available, with an official release in March, priced at 814,900 CNY, with a deposit of 10,000 CNY, refundable anytime after the official sale.

Lei Jun revealed that the Xiaomi SU7 Ultra and Xiaomi 15 Ultra smartphone will be launched at the end of February, stating, "With these two Ultras, you can see the results of Xiaomi's five-year exploration into high-end models and the direction for the next phase of Xiaomi's high-end journey.

These two Ultras will have a profound impact. For example, we have set a very high goal for the Xiaomi SU7 Ultra: annual sales exceeding 10,000 units.

For a luxury car at this price point, this is an impressive number. This is an era of significant change, and I believe these two Ultras will mark the beginning of a series of profound transformations."

Source: Xiaomi

On February 14, Lei Jun also announced that the Xiaomi SU7 Ultra achieved a record time of 2’09’’944 at the Shanghai International Circuit, surpassing the Porsche Taycan Turbo GT and becoming the fastest production car in the race track.

In response, Porsche's official Weibo retweeted: "Congratulations to Xiaomi Auto for its new lap time." At this moment, praise Made in China, but also pay tribute to all challengers and explorers with dreams.

'Born on the track, driven on the road' is Porsche's motto. In the more than 70 years since the 356 was born, we've been stronger every time we've pushed the limits of technology.

Let's see you at the next 'track'! Lei Jun said: "Porsche is a world manufacturer, there is a pattern!"