Source: Tesla China

In January 2025, Tesla China delivered a total of 62,238 vehicles at the wholesale level (including exports), a year-on-year decline of -11.5% from 71,447 deliveries.

On a month-on-month basis, last month’s deliveries declined by -32.6%, from 93,766 units delivered in December 2024.

However, considering that January and February are typically the lowest selling months in the auto industry, paired with the timing of Chinese New Year this year which began at the end of the month, January results are decent.

In fact, the production area of the Model 3 at the Tesla Shanghai Gigafactory was suspended from January 26 to February 3.

Furthermore, Tesla unveiled the facelifted Model Y “Juniper” on January 10, which could have held off some buyers from purchasing the old model.

According to a local media outlet, a Tesla store salesperson in Guangzhou on January 24 said that the current pre-order volume is over 100,000 and the earlier you order the sooner you get.

Source: Tesla China

That follows previous reports that the Model Y facelift had received over 50,000 pre-orders on the launch day.

In 2024, Tesla had delivered over 480,000 Model Y in 2024, 61,881 of which were sold in December 2024 in China.

On a wholesale level (incl. exports), Tesla China had delivered 556,689 Model Y, 76380 of which were to export markets.

According to 36Kr (36氪), Tesla China forecast sales of the new Model Y in 2025 to be around 520,000, an implied 8.3% year-on-year growth.

Currently, the facelifted Model Y has arrived in stores across China, but only for display.

Test drives and deliveries are expected to begin in March. According to a Tesla salesperson, approximately one-third of orders are for the old model, but the inventory is limited.

As all attention is on the new Model Y, Tesla launched on February 4, a new purchase incentive of 8,000 CNY in insurance subsidy, eligible for all Model 3 variants in China.

This new round of incentive brought the Model 3’s net price to an all-time low of 227,500 CNY (approx. 31,200 USD).