AVATR 12 Rear (Source: AVATR)
AVATR 12 was officially launched on November 10 and began nationwide deliveries on December 10, 2023. To date, the AVATR 12 has amassed a total of 40,000 orders. This model has launched three models with different configurations, with a price range of 300,800 to 400,800 RMB.
AVATR President Chen Zhuo previously announced that the production target for AVATR 12 this month is 8,000 to 10,000 units, and the delivery volume is expected to reach 8,000 units.
As of February 2024, the total delivery volume of AVATR 12 exceeded 7,000 units since launch, having delivered 2.940 in December 2023 and 2,960 in January 2024. Though AVATR 12 has had over 40,000 orders since launch, unless Changan can significantly ramp up manufacturing, many of these orders may be at risk.
One-of-one avant-garde design
AVATR 12 Front (Source: AVATR)
The AVATR 12 offers an avant-garde front face, characterized by a closed grille and a sleek black front lip component. Adding to its appeal are the distinctive split LED headlight clusters, especially noticeable when the "C" shaped daytime running lights are on.
The vehicle features a sleek side profile with smooth lines and slightly protruding wheel arches. Bright black decorative strips adorn the window frame, adding to its dynamic appeal, while the concealed door handle and high-definition streaming media exterior rearview mirror showcase its advanced technology. At the rear, an adjustable spoiler and slender tail light enhance recognition. Dimensions include 5,020/1,999/1,460 (1,450) mm in length, width, and height respectively, with a wheelbase of 3,020mm.
Huawei Inside
AVATR 12 interior (Source: AVATR)
AVATR 12 features a 4K panoramic widescreen with a size of up to 35.4 inches screen below the front windshield, offering versatility for various interactive scenarios. The cockpit is also equipped with a 15.6-inch central control screen and side-camera mirror displays, The interior is covered with Nappa leather and ultra soft touch suede roof.
AVATR 12 is equipped with 29 intelligent driving sensors, including 3 LiDARs. With the support of the Huawei ADAS 2.0 system, AVATR 12 can achieve intelligent driving without the need for high-precision map support.
In terms of power, the single-motor model starting at 300,800 RMB provides a maximum motor power of 230kW. The four-wheel drive model starting at 340,800 RMB of AVATR 12, equipped with the Huawei DriveONE dual motor system, boasts a maximum power of front and rear motors of 95kW and 230kW respectively, enabling a 0-100 km/h acceleration time of less than 3.9 seconds.
The new car is equipped with a 94.5kWh CATL battery pack, offering a pure electric range of 650km to 700km. All models in the series are equipped with a 750V full stack high-voltage supercharging platform, which can quickly charge up to 50% (30% to 80% range) in 20 minutes.
AVATR Targets 100,000 unit sales for 2024
As of February 2024, AVATR has sold 6,484 vehicles. Like all listed above brands, AVATR is well behind the annual target due to the seasonality effect in the automotive industry, as well as the trough from Chinese New Year. With 40,000 orders of the AVATR 12, the upcoming months are promising.